Meet Natalie
Consultant, Strategist, Coach
I help brands and service providers in the health, wellbeing and lifestyle space approach marketing in ways that are healthier and more human.
I am a consultant, strategist and coach, based in the UK in the Guildford/Surrey/London area and work with businesses around the world.
Skills
Personal branding
Strategy
Positioning
Messaging
Storytelling
Communication
Audience profile development
Qualitative research - interviewing, focus groups
Market research + competitive analysis
Copywriting + editing
Brand strategy, management
Product - use & needs study, positioning, messaging
UX Design
Squarespace website setup
Educating + training
Improving systems + processes
Workshop facilitation
Coaching
Speaking + presenting
Extracting + organising information
Types of health practitioner, creatives and service providers that I’ve worked with
Yoga instructor
Nutritionist
Somatic coach
Parent + child coach
Life coach
Massage therapist
Reflexologist
Breathwork Therapist
Filmmaker
Sound healer
Therapist
Health coach
Photographer
Artist
Change Management Consultant
Investor
I’ve worked with clients globally, including across the UK, USA, Canada, Australia, Germany and the Netherlands.
Brands I’ve worked with
Some of the companies I’ve worked with in a marketing role/capacity:
Qualifications and experience
My marketing education has spanned both academic and highly creative, and is supported by my wider general knowledge of psychology, design and UX thinking.
I’m a coach and strategist at heart, combining these approaches to reach an outcome that is holistic and bespoke to every project.
I’ve worked with small agencies and bootstrapped startups, through to one of the most award-winning global agency groups with clients like Reebok and Samsung.
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Marketing BA Hons (First Class) - Anglia Ruskin University
UX Design - RED Academy
Fundamentals of Strategy - Sweathead
Strategy Summer Camp - Sweathead
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Strategist, Consultant and Coach - Self-employed
Chief Marketing Officer - Beam
Marketing Manager - Vita Health Group
Associate Lecturer - Anglia Ruskin University
Account Executive - M&C Saatchi Sport & Entertainment, London
Account Executive - CCD PR, London
Communications Officer - Cambridge Style Week
Market Research Intern
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Developing your personal brand as a writer - Anglia Ruskin University, Cambridge
Creative Opportunities: 5 Unconventional Ways to Network - Anglia Ruskin University, Cambridge
Careers in Marketing (panel speaker) - Anglia Ruskin University, Cambridge
Employability Conference (panel speaker) - Anglia Ruskin University, Chelmsford
Employability Conference (panel speaker) - Anglia Ruskin University, Cambridge
Learning and Teaching Conference (panel speaker) - Anglia Ruskin University, Cambridge
University Open Day - Anglia Ruskin University, Cambridge
Careers Unlocked event (panel speaker) - O2 Go Think Big, London
Building a digital brand - O2 and England Rugby, London
Click ‘+’ on the relevant section to expand
To view my health credentials and experience, visit my health ‘about’ page.
When you work with me you get access to my network of experts
I am so privileged to have a network of amazing creatives and industry experts I work with and can refer my clients to, including:
videographers and filmmakers
illustrators
photographers
web designers and developers
copywriters
communications specialists (social media, PR, etc)
SEO specialist
coaches & consultants
health practitioners
and more…
I believe in taking a ‘root cause approach’ to all things in life, from marketing challenges to healthcare, which is what led me to strategy work in the first place. Strong roots create the most thriving growth.
Why I do this work
I wouldn’t be alive if it weren’t for our medical system and pharmaceutical drugs. And yet I would not thrive with a quality of life anywhere near what I have if I only relied on our centralised medical, pharma and food systems.
That is why I am so passionate about helping alternative health + wellbeing practitioners and businesses in my work.
More than ever we need options to support our wellbeing. Options that are holistic and integrative in nature. Options that do not suppress symptoms or hand out ‘diagnoses’ that aren’t the root cause.
We all need choice and freedom when it comes to managing our wellbeing. But to have this, we need to know what our alternative options are.
Many people do not know who they need to see or who/what support is available to them to manage their wellbeing outside of our westernised medical system. It can feel overwhelming and inaccessible. And yet it is crucial.
I do what I do - as a brand, positioning and messaging strategist - to help alternative health practitioners + wellbeing providers be seen and to communicate what they do and the value of it, so people can find them and understand their options. So people can feel empowered to access the support that leads to improved wellbeing.
Work with me
Health and wellbeing practitioners or service providers
If you want to clarify your message, contact me to find out more about my signature package.
I also offer coaching session packages - and single session consultations - to bring clarity to other areas of your business, and to create structure and aligned action steps for you, based on your individual needs and intuition.
Start ups or small businesses
If you need fresh eyes on your brand or product marketing strategy, or your team could use some support, get in touch for a discovery call, where we can scope your project.
Send a message via the contact form to arrange a chat about anything else.
Health + wellbeing credentials
Find more about my qualifications and experience in health and wellness on my health ‘about’ page.